The Casino Business


A casino is a place where gambling games are played. While musical shows, buffets and lighted fountains all help attract patrons to the gaming tables, the billions in profits raked in by casinos each year are based largely on patrons’ losses while playing games of chance. Slot machines, blackjack, roulette, baccarat, craps and other games give casinos their name – and generate the vast majority of the industry’s profits.

Although many people dream of winning a fortune and retiring on their own private island, the reality is that most casino patrons lose more than they win. While luck does play a part, the odds are always stacked against the gambler. The only way a person can walk away from a casino with money in hand is to plan ahead and stick to his or her budget.

Another aspect of casino success is the revenue generated by “comps.” Comps, or complimentary goods and services, are awarded to frequent patrons of a particular establishment. They can include anything from free drinks, show tickets, hotel rooms and restaurant vouchers to limo service, airline tickets and even cash back on slot machine play. Casinos use these programs as a form of customer retention and to develop valuable marketing databases.

In modern times, casinos have become increasingly choosy about the customers they seek out and the games that they offer. They are particularly keen on attracting high-stakes gamblers, who can easily spend thousands of dollars in a single sitting. These patrons are often encouraged to gamble in special rooms away from the main casino floor and can receive lavish personal attention from casino staff.